Split-screen look at the craftsmanship behind LOEWE's trapeze dress from @loewe

The video uses a split-screen format to showcase a blue trapeze dress from LOEWE. It simultaneously presents footage of a model wearing the dress on a runway with detailed, close-up shots of the fabric, highlighting the intricate cutting technique that creates its unique 'unravelling' texture and emphasizing the brand's focus on craftsmanship.

Creator: @loewe on TikTok

Video format

Split screen

Narrative framework

The Craftsmanship Reveal

Narrative framework logic

To elevate a finished product by revealing the intricate, hidden, and often manual process required to create it, thereby transforming the viewer's perception of its value through a juxtaposition of scale and context.

Topics: Craftsmanship, Clothing Design, Textiles

Concepts: Behind The Scenes, Process

Formats: Split screen

Elements: Montage Editing

Account types: Brand

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