Making a high-protein school lunch from @barefoodtim

The creator, a father, explains that his daughters want to eat more protein to be fit like him, so he gets up early to pack their lunch. He shows the step-by-step process of preparing a bento-style lunchbox with hummus, crackers, salami, cheese, a hard-boiled egg, and various fresh vegetables and fruits. He then discusses his strategy of packing extra snacks, which his daughter often gives to friends, and humorously comments on her lack of economic sense before packing everything into a lunch bag and thanking the sponsor, Sprouts.

Creator: @barefoodtim on Instagram

Video format

Vlog

Video outline

  1. State relatable, humorous premise
  2. Show satisfying creation process
  3. Share personal strategy/logic
  4. Reveal completed product
  5. End with a closing punchline

Narrative framework

The Relatable Craftsman

Narrative framework logic

Framing a mundane task as a mission driven by a relatable external request, showcasing the process with injected personality and humor, and concluding with a satisfying reveal and a punchline.

Topics: Food, Nutrition, Lifestyle

Concepts: Value Vlog, Process

Formats: Vlog

Elements: Voiceover, Text Overlay, Overhead Shot

Account types: Personal Brand, Brand

Transcript excerpt

My daughter said they wanted to eat more protein. Something about wanting to be as fit as their dad. Of worse, they want this in their lunch, which means I have to get up at 6AM, which isn't my favorite thing in the world, but I'll do it for them. Now better we chop these veggies, we're starting off with hummus. Do they like it? There's only one way to find out. I'm also adding some salami, cheese stick, and an egg. There's never a bad time for a hard boiled egg. Now better some final adjustments, this thing is good to go. Have you ever seen tomatoes that cute? Me either. Got them at Sprouts. Now my snack strategy is send as much as I can. If she doesn't eat it, it just comes right home. But normally, she gives it to her friends. She doesn't even trade for it. And that's because they don't teach economics until high school. Well, that takes care of lunch. Big thanks to Sprouts. I'm going back to bed now.

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