Behind the scenes brand campaign from @diorbeauty

The creator, Deva Cassel, gives a brief, selfie-style tour of the set for a Dior photoshoot at the Cirque d'Hiver, expressing excitement about the location. The video then cuts to a cinematic montage showcasing the photoshoot in action, featuring clips of her and other models posing, dancing, being filmed, and using Dior makeup products, all set to dramatic music to highlight the campaign's glamorous circus theme.

Creator: @diorbeauty on TikTok

Video format

Vlog

Video outline

  1. Grant exclusive access
  2. Reveal grand production
  3. Showcase creative process
  4. Deliver polished result

Narrative framework

The Velvet Rope Blueprint

Narrative framework logic

To create a sense of intimacy and exclusivity by taking the viewer on a journey from a raw, behind-the-scenes perspective to a polished, final product, revealing the magic of the creative process along the way.

Topics: Beauty, Makeup, Advertising

Concepts: Behind The Scenes, Brand Showcase

Formats: Vlog

Elements: Montage Editing, Color Grading, B-Roll Cutaway

Account types: Brand

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