Creator demonstrates blush application technique from @merit

The creator demonstrates her professional technique for applying cream blush, starting by warming the product on the back of her hand, then using a brush to dab it onto her cheeks for a natural finish, and finally identifying the specific blush product and shade she is using.

Creator: @merit on TikTok

Video format

Yap

Video outline

  1. State contrarian method
  2. Justify with authority
  3. Demonstrate secret steps
  4. Reveal specific product

Narrative framework

The Pro-Secret Method

Narrative framework logic

Framing a non-standard technique as a superior, expert-endorsed secret to build authority and deliver value before revealing the product used to achieve it.

Topics: Makeup, Cosmetics / Skincare, Beauty

Concepts: Tutorial / How To, Product Demo, Get Ready With Me

Formats: Yap

Elements: Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

People think that I apply my blush very weirdly, but I learned this from professional makeup artists. I'll put the blush on the top of my hand because you're supposed to warm up the product. Then you get your brush, really brush it in. And then I don't wipe. I just dab. This is Merit's Flush Balm in the color cheeky. It is so beautiful.

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