Celebrity plays emoji trivia game from @betches

The creator, Lindsay Lohan, participates in an emoji trivia game in partnership with Dunkin'. She guesses the meaning behind several emoji combinations representing fashion trends, a specific Dunkin' beverage she is holding, and pop culture moments, including her own movie. Throughout the game, she shares personal opinions and promotes the Dunkin' Cookie Butter Cloud Latte as a 'viral hack'.

Creator: @betches on Instagram

Video format

Speaker address

Video outline

  1. Introduce interactive game
  2. Solve simple puzzle
  3. Solve product-focused puzzle
  4. Share personal opinion
  5. End with meta-commentary

Narrative framework

The Celebrity Guessing Game

Narrative framework logic

A host attempts to solve a series of visual puzzles (like emoji combinations) related to different topics, moving from general knowledge to specific product promotion and personal anecdotes, inviting the audience to play along.

Topics: Beverages, Entertainment, Coffee

Concepts: Challenge, Product Promo, Nostalgia Highlight

Formats: Speaker address

Elements: Jump Cut, Product Placement

Account types: Brand, Personal Brand

Transcript excerpt

Oh, my Good. Better do this. Are you ready? Low rise jeans. I don't know what else it could be, like down low jeans. I like a high waist. Jellyfish in my sandal? Jellyfish sandal. Jelly sandals. They're comfy, but they're not for everywhere. What? Cookie better baking? Cloud princess thinking? It's this cookie butter cloud latte. Can you say that five times? This is what happens when Dunkin' gives the people what they want. Viral hashed no good. I'm not sure if this is the vacation of my dreams or the vacation of my nightmares. I'll stick to Dubai. No. Best movie of the year. Cue and cut.

4,599,684 views