Woman happily showcasing colorful skincare. from @bubble

This is a three-photo carousel ad for the skincare brand Bubble. It features a female model with reddish-blonde hair happily posing with and using two different moisturizers. The photos use bright, solid-colored backgrounds to make the colorful product packaging and the model pop, aiming to associate the brand with joy and effective skincare.

Creator: @bubble on Instagram

Video format

Carousel

Video outline

  1. Establish curated collection
  2. Showcase first hero item
  3. Reveal companion item
  4. Direct to purchase

Narrative framework

The Curated Catalog Showcase

Narrative framework logic

A minimalist, highly visual digital lookbook that presents a curated selection of items using identical, spec-focused text overlays, relying on the caption to drive the overarching narrative and call-to-action.

Topics: Cosmetics / Skincare, Beauty, Brand Marketing, Lifestyle

Concepts: Product Showcase, Lifestyle Showcase, Brand Manifesto

Formats: Carousel

Elements: Solid Color Background, Intimate Close-Up, Product Placement

Account types: Brand

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