Makeup repurchase vs pass comparison from @paulinashelkova

A two-slide carousel categorizing a large collection of beauty products into 'Repurchasing' and 'Not Repurchasing' groups to provide quick consumer advice.

Creator: @paulinashelkova on TikTok

Video format

Carousel

Video outline

  1. Establish positive baseline
  2. Deliver negative contrast

Narrative framework

The Binary Verdict (Hit vs. Miss)

Narrative framework logic

A rapid, two-slide contrast that categorizes items into absolute extremes (positive vs. negative) to drive engagement through polarizing opinions and quick visual consumption.

Topics: Beauty, Makeup, Cosmetics / Skincare

Concepts: Good vs Bad, Anti-Recommendation List, Product Showcase

Formats: Carousel

Elements: Text Overlay, Flat Lay, Thematic Staging

Account types: Personal Brand

1,600,000 views