Creator promotes his farm map from @myhealthforward

The creator announces that over 2.75 million people have used his farm map, then explains how it helps users find local food sources like farms and markets. He showcases the variety of products with a map legend graphic, explains how users can submit new locations via a form, and ends with a clear call-to-action directing viewers to his website.

Creator: @myhealthforward on Instagram

Video format

Graphic Yap

Video outline

  1. Announce massive adoption
  2. Detail comprehensive value
  3. Invite community contribution
  4. Provide direct access point

Narrative framework

The Social Proof Funnel

Narrative framework logic

Leverage a massive social proof metric to establish immediate credibility for a useful tool, then funnel the viewer through its value proposition, community features, and a direct call to action.

Topics: Agriculture, Food, Health, Local Community

Concepts: Product Promo, Milestone Celebration

Formats: Graphic Yap

Elements: Image Overlay

Account types: Personal Brand, Brand

Transcript excerpt

Over 2,750,000 of you have now used my farm map to find local farms, markets, and ranches in all 50 states offering everything from organic produce to grass fed beef to raw honey, a two dairy, pasture poultry, and everything good below the map so you all can submit new places that I continue to add every single day. And you can find this by going to myhealthforward.com or click the link that I put in the comments below.

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