Analyzes funny thick nickel business from @imsteviesells

The creator introduces a novelty 'thnickel' product, narrates its humorous origin story from the website, unboxes and compares it to a regular coin, breaks down the estimated production costs versus profit, and concludes with a physical durability test.

Creator: @imsteviesells on Instagram

Video format

Talking Head Edit

Video outline

  1. State contrarian premise
  2. Explain absurd backstory
  3. Compare against standard
  4. Analyze business economics
  5. Demonstrate physical superiority

Narrative framework

The Novelty Business Case Study

Narrative framework logic

Validating an absurd product through serious economic analysis and physical testing to prove the power of storytelling

Topics: Business, Entrepreneurship, Marketing, Comedy

Concepts: Novel Review, Case Study Breakdown

Formats: Talking Head Edit

Elements: Graphic Overlay, Image Overlay, Physical Product Demonstration, Text Overlay

Account types: Personal Brand

Transcript excerpt

Sometimes the dumbest business ideas are the best business ideas. So inside of here is a thnickel and you might be wondering what is a thnickel? Well, it's a nickel like the coin, but thick. Someone sent me this guy's website and it's hard to tell if it's a joke or if it's real. It says here some burglars recently entered my garage to pilfer my things. The only weapon nearby was a bag of nickels, which I brandished at the ruffians. They stole the nickels in my best push broom. That's when I resolved to never be disrespected about my pocket change again. And that is why Theodore created the thnickel. Let's open it up. This is definitely hefty. Let's grab a regular nickel here. You can see it's maybe, I don't know, eight times the size. I actually had to wait a long time to get this because it went viral and the first run of a 150 sold out really quick. I think he was selling them for like $30 each at the time. I'd imagine these worst $2 or less to make. So he maybe made a profit of like 4 or $5,000 on that. But the storytelling on his website and the humor better it's intentional or not is something a lot of businesses can take notes on. I wonder how much stronger a nickel is than a

2,955,409 views