Designer pitches hypothetical Cheez-It merch from @spaceboycole
A designer sits next to a monitor and presents a hypothetical merchandise collection for the brand Cheez-It. He rapidly showcases a series of custom digital mockups displayed on the screen, including a pillow, furniture, and apparel, before asking the audience to suggest the next brand for him to redesign.
Creator: @spaceboycole on Instagram
Video format
Speaker address
Video outline
- Announce creative challenge
- Reject current standard
- Showcase concept designs
- Display full collection
- Ask for next challenge
Narrative framework
The Speculative Rebrand Pitch
Narrative framework logic
A rapid-fire portfolio review of non-existent products that solves a brand's 'uncool' image through high-fidelity mockups.
Topics: Design, Branding, Marketing
Concepts: Hypothetical Case Study, Rapid Fire Listicle, Q&A Response
Formats: Speaker address
Elements: In-Scene Media Playback, Graphic Overlay, Jump Cut
Account types: Personal Brand
Transcript excerpt
Cool shit, I'd do for Cheez It. I would do an entirely new merch collection because this one ain't it. Starting off strong with the Cheez It pillow, printed and sewn to look exactly like a Cheez It, a cornhole set where the board is printed like a mouth and the beanbags look like Cheez Its, the Cheez It chair, and the Cheez It couch, the everyday Cheez It tote bag, the Cheez It ashtray, a chess set where the squares on the board are printed to look like Cheez Its, a perfectly custom dyed Cheez It hoodie where the pocket is sewn in the shape of a Cheez It, would release Cheez It songs on a Cheez It vinyl record. The full Cheez It collection. Let me know what brand I should do next.
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