Rebranding Sharpie as makeup line from @spaceboycole

The creator sits at a desk with a microphone and monitor to present a hypothetical "Sharpie Makeup Collection" he designed. He verbally describes and visually reveals mockups for mascara, eyeliner, lip liners, and eyeshadow palettes on the monitor, explaining how the packaging mimics iconic Sharpie markers, before asking viewers for brand suggestions.

Creator: @spaceboycole on Instagram

Video format

Speaker address

Video outline

  1. State creative design challenge
  2. Present logical product adaptations
  3. Reveal humorous conceptual twist
  4. Display full collection summary

Narrative framework

The Brand Reimagineering Protocol

Narrative framework logic

Systematically translating the visual identity of a non-related brand into a hypothetical product line, escalating from logical adaptations to humorous, self-aware concepts.

Topics: Design, Product Design, Branding, Beauty

Concepts: Hypothetical Case Study, Buying List

Formats: Speaker address

Elements: Graphic Overlay, Jump Cut

Account types: Personal Brand

Transcript excerpt

Designing cool shit for Sharpie. I would design an entire makeup collection. Starting off strong with a tubing mascara. And for the packaging, the wand comes out of the cap, so when it's close, it looks just like a Sharpie. Good follow it up with a fine point eyeliner, and when it's close, it looks just like a Sharpie. We'd do a lip liner that comes in four different colors, and when they're closed, they all look like Sharpies. Inspired by this iconic 12 pack, I would do an eyeshadow palette, where every color exactly matches one of the markers. We'd do the same thing for this rank. Another eyeshadow palette, where every color is a different shade of black. The full Sharpie Makeup Collection. Let me know what brand I should do best.

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