Brand's punny logo reveal skit from @wendys

Three people dressed as Wendy's employees stand in front of a Wendy's logo, surrounded by balloons, for what is presented as a new logo unveiling. After a countdown, one person pulls down the 'Wendy's' sign to reveal a 'Tendy's' sign as a pun. The group then celebrates with party poppers and streamers to promote the brand's chicken tenders.

Creator: @wendys on TikTok

Video format

Skit

Video outline

  1. Frame a significant event
  2. Execute a surprise reveal
  3. Erupt in celebration

Narrative framework

The Bait-and-Switch Celebration

Narrative framework logic

To generate excitement for an announcement by framing it as a formal, significant event, then subverting expectations with a playful reveal, and immediately reinforcing the reveal with an over-the-top, infectious celebration.

Topics: Brand Marketing, Food, Restaurant, Comedy

Concepts: Skit, Surprise Reveal

Formats: Skit

Elements: Text Overlay, Prop-based Text Reveal

Account types: Brand

Transcript excerpt

One, two, three.

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