Relatable moment promotes Oreo remix from @oreo

Selena Gomez is shown relaxing in a sunlit chair, eating Oreo cookies. She playfully holds a cookie up to her mouth to look like a mustache, smiles, and enjoys the snack while a text overlay explains that she has released a surprise music remix that can only be accessed by scanning an Oreo cookie.

Creator: @oreo on Instagram

Video format

One Shot

Video outline

  1. State exclusive proposition
  2. Embody the desirable feeling
  3. Imply the required action

Narrative framework

The Secret Key

Narrative framework logic

To generate intrigue and a call-to-action by framing a physical product as the exclusive key to a desirable digital experience, demonstrated by an aspirational figure.

Topics: Advertising, Food, Music, Brand Marketing

Concepts: Themed Announcement, Relatable One Shot

Formats: One Shot

Elements: Text Overlay, Product Placement, Mood Lighting

Account types: Brand, Personal Brand

6,405,829 views