Question, then visual process answer from @kasefenley

The creator answers the question 'Why do you start working at 2AM?' through a visual narrative. He walks through the city at night, enters a building, and lies down in what appears to be a sleep or brainwave lab. The video then reveals that this is when his mind is most creative, showcasing his design process from brainwave monitoring to digital sketches and physical prototypes of futuristic fashion accessories.

Creator: @kasefenley on TikTok

Video format

10 Shot

Video outline

  1. Pose an intriguing question.
  2. Reveal an unconventional process.
  3. State the core reason.
  4. Showcase the impressive results.

Narrative framework

The Unconventional Method Reveal

Narrative framework logic

To justify an unusual behavior by revealing the unique process it enables and showcasing the superior results it produces, transforming a strange habit into an aspirational creative method.

Topics: Design, Product Design

Concepts: Journey Documentation, Process

Formats: 10 Shot

Elements: Montage Editing, Text Overlay, Trending Audio

Account types: Personal Brand

2,000,000 views