Designer creates bag to rival LV from @kasefenley

The creator responds to online accusations of copying Louis Vuitton by embarking on a mission to design a superior duffle bag. He showcases the design process, highlights the innovative use of signal-blocking Faraday fabric, and reveals a supposed taunt from LV via Instagram DM. To get validation, he approaches a Louis Vuitton employee on the street, who inspects the bag and expresses genuine admiration for the design.

Creator: @kasefenley on TikTok

Video format

Vlog

Video outline

  1. State a provocative goal
  2. Justify the innovation
  3. Introduce direct conflict
  4. Achieve validation from the source

Narrative framework

The Goliath Gauntlet

Narrative framework logic

To establish a new product's superiority by creating a narrative of direct conflict with an established industry leader, culminating in validation from the leader itself.

Topics: Product Development, Brand Strategy, Fashion, Luggage

Concepts: Origin Story, Challenge, Product Promo

Formats: Vlog

Elements: On-screen comment hook, B-Roll Cutaway, Montage Editing, Screenshot as Evidence

Account types: Brand, Personal Brand

Transcript excerpt

People said that we copied Louis Vuitton, so we're gonna make a bag that's better than them and sell it back to them. All of the duffle bags on the market are the exact same. We have to create something better. So we created a new design language entirely. It's exotic, but not in your face. We've chosen a fabric no one else is using, especially Louis. It's called Faraday fabric. Its rare properties block electromagnetic frequencies, allowing you to go dark. But what just happened, you won't believe. LV is firing shots in real time. We have to go super sane and get the opinions of their employees themselves. Can I ask you a quick question? Sure. On his case, I'm an emerging designer here in New York. So this is the bag. This is nice. Yeah. This is this is actually really nice. Are you guys

3,577,392 views