Relatable makeup shopping inner voice from @saiebeauty

The creator presents a relatable internal conflict about impulse shopping for makeup. The video starts with a text overlay stating the rational thought of not needing more makeup, then contrasts it with the 'voice in my head' (represented by the music) as they are shown adding multiple products from the brand Saie into their shopping bag in a store.

Creator: @saiebeauty on TikTok

Video format

One Shot

Video outline

  1. State a rational intention
  2. Reveal the contradictory reality
  3. Confirm the final surrender

Narrative framework

The Inevitable Surrender

Narrative framework logic

Creating a humorous and relatable narrative by juxtaposing a character's stated rational intention with the visual proof of their impulsive actions.

Topics: Beauty, Makeup

Concepts: Relatable One Shot

Formats: One Shot

Elements: Text Overlay, Trending Audio

Account types: Brand

7,500,000 views