Brand uses meme for joke from @emirates

The video displays a static shot of an Emirates A380 airplane on an airport tarmac with a text overlay that reads, 'they told us to take TikTok more seriously.' A giant, digitally composited cat then appears on top of the plane, loafs for a moment, and then slowly floats up and away into the sky, all set to a quirky, meme-related audio track.

Creator: @emirates on TikTok

Video format

One Shot

Video outline

  1. Establish a serious premise
  2. Introduce a surreal element
  3. Escalate the absurdity

Narrative framework

The Corporate Absurdist

Narrative framework logic

To create humor by establishing a serious or professional premise and then completely subverting it with a surreal, nonsensical, or meme-based visual punchline that escalates.

Topics: Comedy, Brand Marketing, Travel

Concepts: Skit, Trendjacking

Formats: One Shot

Elements: VFX, Text Overlay, Trending Audio, Surreal Juxtaposition

Account types: Brand

12,900,000 views