Chronicles starting a burrito business from @bad.hambres
The creator narrates the third part of their journey of leaving a 9-to-5 job to start a frozen burrito business. They detail signing a lease for a new kitchen, the setbacks with the permitting process, pivoting back to a shared kitchen for their fifth batch, and the unexpected success from a viral TikTok video that led to selling out. The video concludes with them getting the permit for the new kitchen but still facing inspections, creating a cliffhanger for the next batch.
Creator: @bad.hambres on Instagram
Video format
Vlog
Video outline
- State aspirational goal
- Reveal major setback
- Show unexpected success
- Present public validation
- End with a cliffhanger
Narrative framework
The Setback & Surge Narrative
Narrative framework logic
This framework documents an aspirational journey by establishing high stakes, introducing a major logistical setback, and then pivoting to an unexpected surge in demand that validates the project. The narrative concludes with a cliffhanger, leaving the initial setback partially unresolved to drive engagement for future content.
Topics: Entrepreneurship, Food, Small Business
Concepts: Journey Documentation, Origin Story, Social Show
Formats: Vlog
Elements: Voiceover, Montage Editing, Text Overlay, Social Proof Screenshot
Account types: Brand, Personal Brand
Transcript excerpt
Left my nine to five job to start a frozen bean and cheese burrito business. This is part three of how it's going so far. We took our biggest leap yet and signed a lease for our own kitchen. Spoiler, it hasn't gone as planned. We've been hustling in a shared kitchen the last few months, but the stove couldn't keep up with our best demands, so we decided to take a risk and move into our own place. We found an old Taco Bell untouched for thirteen years. It needed some TLC, but had room for everything we needed, including a kettle that cooks 400 pounds of beans at once. Moving that best? Six grown men paid him burritos. But then things went off the rails. We thought batch five would be in the new kitchen, but the permitting process slowed us down. So we pivoted and kept things rolling in the shared kitchen. And aside from paying rent at two kitchens, things went pretty smoothly. We recruited our first pro to help with cooking. Shout out to Yvonne. Just as batch five dropped, TikTok unexpectedly blew up, and we sold out in a day. Then it hit us. Our burritos were about to face their biggest test yes, strangers on the Internet. We delivered a thousand burritos with five drivers, includi
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