Energetic university brand showcase montage from @officialbgsu

The video presents a fast-paced montage of various groups associated with Bowling Green State University—including students, cheerleaders, mascots, nursing students, the marching band, and football players—all dancing and posing to the song 'Milkshake' by Kelis. A recurring fluffy cat character appears in multiple scenes, adding a humorous element. The video concludes with text overlays highlighting the university's high rankings for student satisfaction.

Creator: @officialbgsu on Instagram

Video format

10 Shot

Video outline

  1. Establish energetic, positive vibe.
  2. Showcase diverse community participation.
  3. Connect vibe to specific programs.
  4. Reveal validating statistic/ranking.

Narrative framework

The Vibe & Validate Montage

Narrative framework logic

Use a popular song with boastful lyrics as the narrative backbone for a rapid-fire montage. The montage showcases diverse, energetic scenes representing an organization's key facets, culminating in a hard-data 'proof point' that validates the song's implicit claim of superiority.

Topics: Education, Brand Marketing, Sports

Concepts: Brand Showcase

Formats: 10 Shot

Elements: Montage Editing, Trending Audio

Account types: Brand

Transcript excerpt

My milkshake brings all the boys to the good their life. It's better than yours. Damn right. It's better than yours. I could teach you, but I have to charge. My milkshake brings all the boys to the god and their life is better than yours. Damn right. It's better than yours. I could teach you, but I have to charge.

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