Testing a cool-toned contour stick from @anna.ev.pothier

The creator reviews the Haus Labs Contour Stick in the shade 'Profile,' questioning if it's truly cool-toned for fair skin. She swatches it on her hand, analyzes the undertones, applies it to her face to demonstrate the blend and final look, and concludes that while it's more neutral than a true contour, it successfully creates a shadow without pulling orange, making it a surprisingly good option for a subtle, everyday 'brontour'.

Creator: @anna.ev.pothier on TikTok

Video format

Yap

Video outline

  1. Pose niche problem
  2. Introduce skeptical evidence
  3. Conduct multi-stage test
  4. Deliver nuanced verdict
  5. Reveal surprise conclusion

Narrative framework

The Investigative Review

Narrative framework logic

To validate or debunk a product's specific claim for a niche audience by creating a narrative of skepticism, multi-stage testing, and a final, nuanced verdict.

Topics: Makeup, Beauty

Concepts: Product Showcase, Breakdown

Formats: Yap

Elements: Title Text Hook, Jump Cut, Physical Product Demonstration

Account types: Personal Brand

Transcript excerpt

Is it actually cool toned and will it work on fair skin? This is the new House Labs contour stick in the shade of profile, which is described as a shadow for fair to light skin tones with neutral to rosy undertones. Looks quite cool in the stick, but that description makes me fear that it is going to blend out a bit warmer. I don't really if you just made if you just made it cool toned, it would contour on everyone. Anyway, this is the shade Profile. It does look like it has a very nice gray overtone, but I do see a little bit of that neutral and rosiness peeking through the back. However, I do feel like it is staying relatively cool toned once I am blending it out. That neutral and that rosiness is definitely pulling through compared to the initial swatch, but I would say it's still living in that neutral to cool range, not pulling too warm. And there's only one thing left to do. House Labs has a really nice formula, so I do expect that this is going to blend up very well, and already just tapping it out, it's dispersing quite nicely. With the contour and without the contour, I would say it is actually casting a shadow. It is pulling a bit more neutral, it's not one of those super

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