Athlete's philosophy as brand manifesto from @isdin

Tennis player Carlos Alcaraz defines his personal "formula" for success through a voiceover and on-screen text. Through a montage of clips showing him training, competing, smiling, and interacting with friends and family, he explains that his formula is to enjoy what you do, have fun, and share it with loved ones. The video serves as a brand promotion for ISDIN, linking his philosophy to their product and the tagline "Invincible under the sun."

Creator: @isdin on Instagram

Video format

Talking Head Edit

Video outline

  1. State a personal philosophy.
  2. Define philosophy's components.
  3. Reveal the emotional core.
  4. Bridge philosophy to product.

Narrative framework

The Aspirational Formula

Narrative framework logic

To associate a product with a desirable personal philosophy or 'formula for success' embodied by an influential figure. The narrative first builds an emotional connection to the philosophy, then seamlessly transfers that positive association to the brand.

Topics: Sports, Cosmetics / Skincare, Advertising, Lifestyle

Concepts: Brand Manifesto, Lifestyle Showcase

Formats: Talking Head Edit

Elements: Montage Editing, Text Overlay, B-Roll Cutaway, Slow Motion, Voiceover

Account types: Brand, Personal Brand

Transcript excerpt

Tier, love your skin.

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