Sarcastic brand character responds from @ryanair

The video starts with a passenger sarcastically complaining about her drink sliding off a Ryanair tray table. It then cuts to a personified Ryanair plane with an AR face filter, which sarcastically points out that she should use the built-in cup holder, highlighting it with red arrows, before dismissively telling her to buy her own plane if she doesn't like it.

Creator: @ryanair on Instagram

Video format

Skit

Video outline

  1. Present a relatable complaint
  2. Personify the subject of complaint
  3. Reveal the overlooked solution
  4. Deliver a final, dismissive punchline

Narrative framework

The Brand Clapback

Narrative framework logic

A user presents a common complaint about a product or service. The brand is then personified to deliver a humorous rebuttal that reveals user error, culminating in an exaggerated, on-brand punchline.

Topics: Comedy, Aviation, Travel, Brand Parody

Concepts: Customer Service Parody, Reaction

Formats: Skit

Elements: AR Filter, Viral Hook

Account types: Brand, Personal Brand

Transcript excerpt

Thanks, Ryanair. Hey. Well, maybe put it in the holder. Don't like it by your own plane.

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