Father builds playground, shares story from @tonytran

The creator documents the process of building a backyard playground for his son, Everest. He narrates the story, contrasting his own childhood where his father worked hard but didn't make memories with him, with his desire to be a present father. The video shows the challenging build process in the Florida heat, includes a sponsored segment for a Starbucks drink, and culminates in the finished playground, with the creator reflecting on the importance of creating core memories with his son.

Creator: @tonytran on Instagram

Video format

Vlog

Video outline

  1. State heartfelt goal
  2. Reveal personal 'why'
  3. Introduce tangible obstacle
  4. Show struggle and solution
  5. Deliver emotional payoff

Narrative framework

The Generational Gift

Narrative framework logic

Frame a tangible project or goal as a way to heal a past emotional wound or break a negative generational cycle, using a sponsor's product as the tool to overcome a physical obstacle encountered during the project.

Topics: DIY, Family, Parenting, Home Improvement

Concepts: Origin Story, Process, Vulnerable Monologue

Formats: Vlog

Elements: Voiceover, Montage Editing, Text Overlay, Product Placement

Account types: Personal Brand, Brand

Transcript excerpt

This is my son Everest and today we're building him his dream playground. My father worked hard to provide for my family growing up, but we never really made memories together. And now that I have my son, I realized how important the little moments are, so I decided to give him the backyard playground I always wished I had as a kid. But we live in Florida, and doing any project outside in a 100 degree weather is absolutely brutal. So I made a Starbucks run and grabbed the new blended pink energy rank, one of the most refreshing drinks I've had in a long tier, which gave me the jump I needed to finish strong. As tiring as this project was, every time Everest came around to help me build the playground, it reminded me why I was doing it in the first place. I may not be able to change the childhood that I had, but I can create a better one for him by being present and making core memories, because that's what being a father is all about.

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