Problem-solution skit for fashion stain from @instylemagazine

A fashion director and his friend are rushing to a tennis match when she spills coffee on her skirt. He demonstrates a fashion hack by turning her button-down shirt into a makeshift skirt to cover the stain, then solves her secondary complaint of sweating by promoting and using Dove antiperspirant spray before they continue on their way.

Creator: @instylemagazine on Instagram

Video format

Skit

Video outline

  1. Introduce relatable crisis
  2. Provide a clever DIY solution
  3. Reveal a lingering consequence
  4. Introduce product as the final fix

Narrative framework

The Double-Problem, Double-Solution

Narrative framework logic

A narrative structure that solves an initial, visible problem with a clever DIY hack, only to reveal a secondary, sensory problem that is then solved by the sponsored product, creating a two-layered resolution.

Topics: Fashion, Beauty, Advertising

Concepts: Skit, Tutorial / How To

Formats: Skit

Elements: Text Overlay, Product Placement

Account types: Brand, Personal Brand

Transcript excerpt

That's the worthy weight of the back. Kevin, no I get hot. I'm gonna start sweating. Come on. Come on. Come on. Kevin, wait. You made me spill my coffee. Don't play the blame game, girl. What are we gonna do? I can't go see US Open like this. But don't sweat it. Styling tip. If you have a stain on your outfit that's making a racket, all you need to do is take your button down shirt and turn it into a skirt. Simply move it on down, button it around the waist, and then you have a makeshift skirt that'll cover up all your little problems, and it's a lot better than just tying it around your waist. Or you can tie it in the front. So no matter how you decide to tie the sleeves, you'll end up with a cute little skirt. Stains be damned. Oh, Kevin. This is so chic. But I'm still sweating from all that running. No tier diva. With the Dove invisible antiperspirant spray, you'll be smelling fresh as a daisy for seventy two hours. You are gonna be serving looks and a good scent. Oh, that does smell good. Wow. We good a train no catch. Let's go.

7,392,273 views