Friends compete making mocktail recipes from @chelseaasoflate
Two friends engage in a friendly competition to create the best mocktail using Outshine fruit pops. They each prepare a drink—one with lemonade, the other with iced tea—in a fast-paced montage, only to discover they've made nearly identical recipes. A third friend arrives, and they explain the mocktail concept and promote the Outshine Summer Sweepstakes, ending with a toast.
Creator: @chelseaasoflate on Instagram
Video format
Skit
Video outline
- Initiate friendly competition
- Showcase dual creation process
- Reveal surprising similarity
- Deliver participatory CTA
Narrative framework
The Bestie Challenge
Narrative framework logic
A friendly competition between two protagonists is used to showcase a product's versatility, culminating in a twist where both 'win' by creating a similar positive outcome, which then transitions into a participatory call to action for the audience.
Topics: Beverages, Recipes, Friendship, Food
Concepts: Challenge, Product Promo, Tutorial / How To
Formats: Skit
Elements: Montage Editing, Voiceover, Split Screen, Product Placement
Account types: Brand, Personal Brand
Transcript excerpt
That's a win, Best. Oh. Okay. But since we're partnering with Outshine, I bet I can make a better Outshine motto than you. Say less. It's a challenge. Outshine fruit pops are ultra delicious and help make the rank. That's why I add the cherry fruit pop to my lemonade to combine my sweet and tier side and show best how it's done. Oh, this is how I'm winning this round. I'll add my favorite flavor cherry to the best summer drink iced tea and watch me win. Better really do think alike. Wait. This is like my mocktail. What are you guys doing? We're making our summers extra memorable with an Outshine Mini Fruit Pop Mocktail. Duh. Then you should try it with your best. And if you do, make sure you share it on social no you can enter the Outshine Summer Sweepstakes. To the Outshine Fruit Pop Mocktail, undefeated.
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