Comparing Instagram vs TikTok content strategy from @rich_somers

The speaker compares content strategies for Instagram and TikTok, breaking down the differences into three key points: quality vs. quantity, content formats, and storytelling/pacing. He uses examples and explains the underlying platform mechanics, such as follower fatigue and non-follower reach, to support his advice.

Creator: @rich_somers on Instagram

Video format

Clip

Video outline

  1. Promise a clear solution
  2. Contrast core strategies
  3. Contrast content formats
  4. Contrast narrative styles

Narrative framework

The Comparative Triptych

Narrative framework logic

A systematic breakdown of a topic by comparing and contrasting two opposing entities across a numbered list of three distinct criteria, moving from broad strategy to specific execution.

Topics: Social Media Marketing, Content Strategy, Creator Education

Concepts: Breakdown, Good vs Bad

Formats: Clip

Elements: Split Screen, Text Overlay, B-Roll Cutaway, Jump Cut

Account types: Personal Brand

Transcript excerpt

Is how you grow on Instagram. This is how you grow on TikTok. I'm gonna make it very clear. Number one, quality over on Instagram, quantity over on TikTok. You can get away with a lot more worst on TikTok. Why? Because it goes to non followers worst. So we get less follower fatigue. People get pissed off at us best whenever they see us four or five times because that doesn't happen. Instagram, I post three, four times, five times, six times in a day. I have to be careful. My followers can get follower fatigue tier then what happens is they become a ghost follower. They no longer engage with my content better they're still following me. And that's where you get these 500,000 follower accounts, but then, like, couple three to 2,000 viewed videos. So that's the first thing. Number two is formats. We need to have more natural formats, a little bit more walk and talk, maybe you're in the car over on TikTok, a little bit more higher creative, not necessarily production, but higher creative formats on Instagram. Maybe a nicer camera, maybe a green screen. It's crazy. My most viral video on Instagram, it's a green screen, is in the bottom six on TikTok. It's nuts. And then the third thing

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