Skit about friends splitting bill. from @infatuation_sf

Three women have a meal together at an outdoor restaurant, with the video humorously contrasting their messy, enthusiastic eating with a brief, stylized attempt to be 'ladylike.' When the bill arrives, they discuss how to split it, which introduces a common point of friction. This problem is then solved by one woman demonstrating the Zelle feature within the Chase mobile app as a simple and integrated solution.

Creator: @infatuation_sf on Instagram

Video format

Skit

Video outline

  1. Show authentic, relatable scenario
  2. Introduce common friction point
  3. Voice a common objection
  4. Reveal integrated solution
  5. Demonstrate seamless execution

Narrative framework

The Integrated Solution

Narrative framework logic

Presenting a relatable, authentic scenario that leads to a common problem, then overcoming a key user objection by revealing the product is an integrated, effortless solution to that problem.

Topics: Food, Finance, Friendship, Restaurant

Concepts: Relatable Skit, Product Demo, Lifestyle Showcase

Formats: Skit

Elements: B&W Cutaway, Screen Recording, Montage Editing, Promotional End Card

Account types: Brand

Transcript excerpt

Woah. Sorry about that. No. Quickly, I act like a lady. I would say that this would work except that we all just took massive bites out of a bone in our hands. We always joke that we go on most romantic dates with each other. With three single better. Come on. Cheers. Can we use Zelle to split the bill? I'm not downloading another app. It's right in the Chase mobile app, my love. That was easy.

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