Climate change tweet over flood photo from @ecosia

The photo uses a screenshot of a tweet about climate injustice overlaid on a devastating aerial image of a flood in Nepal. The purpose is to raise awareness about how countries that contribute least to climate change often suffer its worst effects.

Creator: @ecosia on Instagram

Video format

Carousel

Video outline

  1. Show the visceral effect.
  2. State the profound injustice.
  3. Provoke immediate contemplation.

Narrative framework

The Moral Paradox Frame

Narrative framework logic

To create a powerful, self-contained piece of content by juxtaposing a high-impact, emotionally resonant background image with a concise text overlay that reveals a profound, often tragic, paradox or injustice related to the visual.

Topics: Current Events, Social Activism, Sustainability

Concepts: Statement Carousel, News Carousel, Public Service Announcement

Formats: Carousel

Elements: Text Overlay, Screenshot as Evidence, Drone Footage

Account types: Brand, Curator

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