Yale study findings on healthcare from @yalesph

Video format

Single Photo

Video outline

1. Anchor with trusted source
2. State the core proposition
3. List powerful, concise outcomes

Hook overview

The post immediately establishes credibility with a recognized institutional source, then presents a compelling premise that promises a list of significant findings, all within a single view.

Title hook

Save more than 100,000 lives a year

Verbal hook

According to a new preprint study led by researchers at the Yale School of Public Health, a single-payer universal health care system could:

Visual hook

A clean, high-contrast graphic featuring a screenshot of a social media post with bold, easy-to-read bullet points. The use of arrow emojis and a clear hierarchy draws the eye directly to the key findings.

Hook strategies

1. credibility
2. transformation-payoff

Payoff

The payoff is the immediate comprehension of the three powerful benefits, creating a complete, persuasive, and shareable argument in a single view.

Narrative framework

The Authority Listicle

Narrative framework logic

To deliver a highly persuasive, self-contained argument on a single slide by anchoring a central proposition with a credible source and supporting it with a short, powerful list of benefits.

Narrative framework breakdown

• frameworkName: The Authority Listicle
• frameworkType: List-Style Narrative
• coreLogic: To deliver a highly persuasive, self-contained argument on a single slide by anchoring a central proposition with a credible source and supporting it with a short, powerful list of benefits.
• confidence: 95
• pendingStatus: created