Man searches bowling alley for cat from @yohnmav

The creator explains that he has lost the cat that recently snuck into his bowling alley and became an internet sensation. He frantically searches throughout the empty bowling alley, including behind the lanes and in a messy backroom, becoming increasingly worried. Finally, he realizes he can lure the cat out with food, sits on the lane shaking a bag of treats, and successfully coaxes the cat out of hiding.

Creator: @yohnmav on Instagram

Video format

Vlog

Video outline

  1. State urgent, relatable problem
  2. Show escalating, failed search
  3. Reveal clever solution
  4. Execute lure and payoff

Narrative framework

The Search & Lure

Narrative framework logic

Creating narrative tension by establishing a high-stakes search for a missing subject, demonstrating failed attempts, and resolving the conflict with a clever, non-obvious solution.

Topics: Pets & Animals, Local Business

Concepts: Quest Recap, Storytime

Formats: Vlog

Elements: Voiceover, Montage Editing, B-Roll Cutaway

Account types: Personal Brand, Local Business

Transcript excerpt

I just lost tier cat that broke into my bowling alley. Oh my god. Where did you go, dude? If you're new here, I know that sounds bizarre, but this week a cat snuck into my bowling alley. To my surprise, he became quite the Internet celebrity, which is why I'm sort of freaking out because I don't know where he is. Good news is he he has to be in the bowling alley. Oh, lord. Oh, this is not good. Okay. I'm trying not to freak out. Good. Dude. Dude. Dude. You're cute, dude, but I am not going up tier, dude. Okay. I think I know what it's gonna take. Up. There he is. Come on. Come on.

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