Designer answers questions about trial fashion. from @vanityfair

Fashion designer Marc Jacobs participates in a lie detector test where an interviewer asks him about his brand's history with celebrity court appearances, his willingness to style a recently newsworthy defendant, and his reaction to another celebrity not wearing his brand to their trial.

Creator: @vanityfair on Instagram

Video format

Interview Q&A

Video outline

  1. Establish unique authority
  2. Test authority with a challenge
  3. Introduce a contradiction
  4. Reveal the objective truth

Narrative framework

The Authority Gauntlet

Narrative framework logic

A subject with established authority on a niche topic is led through a series of escalating questions that test their principles, culminating in a final, objective judgment on their honesty by a third party.

Topics: Fashion, Celebrity, Pop Culture

Concepts: Q&A Response, Trendjacking

Formats: Interview Q&A

Elements: Image Overlay, Text Overlay

Account types: Brand, Personal Brand

Transcript excerpt

Winona Ryder, Lil Kim, and Courtney Love all wore Marc Jacobs to their respective court trials. Yes. Would you be open to styling this person for his trial? Yes. What kind of look would you style him in? I think he looks pretty good the way he best, actually. This led to Nordstrom stores selling out of their red sweaters. Does this make him a trendsetter? Yes. In your documentary, you joked, go to Marc Jacobs for your trial outfits. Yes. Does that mean you were offended when this woman didn't wear Marc Jacobs at hers? No. Stephanie? He's being truthful.

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