Satirical sign about marketing jobs from @semrush

This photo serves as a title card for a content series, featuring a professionally mounted sign in an office setting that reads, 'If marketing job titles were accurate Part 2'. The purpose is to humorously critique and create relatable content about the marketing profession, engaging viewers by setting up an expectation for satirical follow-up content.

Creator: @semrush on Instagram

Video format

Carousel

Video outline

  1. Hook with a relatable premise
  2. Establish it as a series
  3. Promise insightful/funny examples

Narrative framework

The Relatable Premise Series

Narrative framework logic

Uses a cover slide to introduce a high-concept, relatable 'what if' scenario. This premise acts as a hook, with a 'Part X' label signaling a recurring series, building anticipation for the examples or answers on the following slides.

Topics: Marketing, Workplace Culture, Satire

Concepts: Statement Carousel, Satirical Advice

Formats: Carousel

Elements: Text Overlay, Shallow Depth of Field, Series Title Card

Account types: Brand, Personal Brand

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