Bowling alley intruder is a cat from @yohnmav

The creator, a bowling alley owner, explains that his business has been broken into every night for two weeks, setting off alarms. After showing security footage that reveals nothing, he builds suspense before revealing the intruder is a small cat. He then humorously discusses the consequences: the cat has eliminated a mouse problem but leaves poop everywhere, and he asks for advice on how to handle the situation so he can finally get some sleep.

Creator: @yohnmav on Instagram

Video format

Vlog

Video outline

  1. State an alarming problem
  2. Subvert expectations with a reveal
  3. Pivot to a relatable consequence
  4. Solicit audience advice

Narrative framework

The Misdirection Reveal

Narrative framework logic

Create suspense around a seemingly serious or dangerous problem, then subvert audience expectations with a humorous or charming reveal, which in turn creates a new, lower-stakes but highly relatable problem.

Topics: Pets & Animals, Local Business

Concepts: Storytime, Surprise Reveal

Formats: Vlog

Elements: Text Overlay, Archival Footage, B-Roll Cutaway, Sequential text reveal

Account types: Local Business, Personal Brand

Transcript excerpt

Best night, someone broke into my bowling alley. I woke up to my alarms went off. Police called and said there was an intruder. And when I checked my cameras, couldn't see anything. You see, it wasn't just last night. It's been every night for the last two weeks. The weird thing is he's not stealing anything. He's just looking for a place to crash. And, yeah, he's, he's right here. Oh my good. Oh my god. You're so cute. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No wandering the building rank he triggers every single alarm. Now the good news is that I haven't seen a mouse in two weeks. This dude has completely wiped him out. But the bad news is he's been leaving behind little treats. I have no idea what to do. Cannot keep waking up at three in the morning because this dude wants to go bowling. If someone could, like, point me in the right direction, I need to sleep tonight.

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