Public shaming for unpaid invoice from @lamottagroup

The photo is a public post by a business to call out a client, Steve Gordon, for a 6-month overdue invoice. It features a smiling portrait of the man with a large text overlay detailing the accusation and the business's justification for making the issue public.

Creator: @lamottagroup on Instagram

Video format

Carousel

Video outline

  1. Directly name the target.
  2. State the specific grievance.
  3. Justify the public escalation.

Narrative framework

The Public Accountability Play

Narrative framework logic

To leverage public social pressure to force a resolution to a private conflict by exposing a specific grievance and framing the public post as a reluctant last resort.

Topics: Small Business, Business, Trades / Blue Collar

Concepts: Public Service Announcement

Formats: Carousel

Elements: Text Overlay, Graphic Overlay, Shallow Depth of Field

Account types: Local Business, Brand

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