Public health vaccine engagement post from @yalesph

Video format

Carousel

Video outline

1. Pose a playful question
2. Frame it as a social game
3. Anchor with brand authority
4. Drive to caption/comments

Hook overview

The entire single slide acts as the hook. It presents a low-friction, intriguing question that leverages social relationships ('ask your besties') to spark immediate curiosity and a desire to participate.

Title hook

Ask your besties which childhood vaccine you are

Verbal hook

Let us know which vaccine you are in the comments ⬇️

Visual hook

A minimalist design with a calming blue color palette, subtle grain texture, and a soft gradient. The clean, elegant typography and uncluttered layout create a modern, aesthetically pleasing visual that draws attention to the quirky text.

Hook strategies

1. relatability-contrast

Payoff

The payoff is intentionally withheld from the visual slide. The entire structure is designed to compel the user to move to the caption for context and the comments section for the social payoff of seeing others' answers and sharing their own.

Narrative framework

The Social Identity Prompt

Narrative framework logic

Reframe a potentially complex or dry topic as a lighthearted, shareable personality quiz. This leverages social media tropes ('ask your besties', 'which X are you?') to lower the barrier to entry and drive engagement directly into the comments section.

Narrative framework breakdown

• frameworkName: The Social Identity Prompt
• frameworkType: Standard Narrative
• coreLogic: Reframe a potentially complex or dry topic as a lighthearted, shareable personality quiz. This leverages social media tropes ('ask your besties', 'which X are you?') to lower the barrier to entry and drive engagement directly into the comments section.
• confidence: 95
• pendingStatus: created