Public health vaccine engagement post from @yalesph

This is a graphic created by the Yale School of Public Health. It features a text overlay with a humorous and engaging question, 'Ask your besties which childhood vaccine you are,' set against a minimalist, textured blue background. The purpose is to use a popular social media trend format to promote awareness and discussion around childhood vaccinations.

Creator: @yalesph on Instagram

Video format

Carousel

Video outline

  1. Pose a playful question
  2. Frame it as a social game
  3. Anchor with brand authority
  4. Drive to caption/comments

Narrative framework

The Social Identity Prompt

Narrative framework logic

Reframe a potentially complex or dry topic as a lighthearted, shareable personality quiz. This leverages social media tropes ('ask your besties', 'which X are you?') to lower the barrier to entry and drive engagement directly into the comments section.

Topics: Health, Education, Science

Concepts: Public Service Announcement, Statement Carousel

Formats: Carousel

Elements: Text Overlay, Minimalist Layout

Account types: Brand

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