Behind the scenes vs final shots from @urbandecaycosmetics

The video contrasts behind-the-scenes footage of a model's playful and candid moments during a photoshoot with the final, polished, and professional advertisement shots, showcasing her posing with a cosmetic product.

Creator: @urbandecaycosmetics on TikTok

Video format

10 Shot

Video outline

  1. Expose the raw reality
  2. Initiate the transition
  3. Deliver the perfected outcome

Narrative framework

The Process-to-Perfection Reveal

Narrative framework logic

To create a satisfying payoff by contrasting the raw, relatable 'behind-the-scenes' process with the polished, aspirational final result, implying the subject of the video is the key to the transformation.

Topics: Beauty, Cosmetics / Skincare, Advertising

Concepts: Before/After Transformation, Behind The Scenes, Product Promo

Formats: 10 Shot

Elements: Montage Editing, Text Overlay, Trending Audio

Account types: Brand, Personal Brand

Transcript excerpt

Kiss me slow. Boom. Boom. Boom. Let it go. Oh. La la. Everybody no the vibe. I'm the show.

336,406 views