Informational graphic about fake avocado oil from @eatlovebird

This is a graphic that functions as a public service announcement, summarizing the findings of a UC Davis study on avocado oil. It highlights that a high percentage of tested products, including specific brands shown with red 'X's, failed authenticity tests and likely contain other seed oils.

Creator: @eatlovebird on Instagram

Video format

Carousel

Video outline

  1. Visually indict familiar items
  2. State a shocking problem
  3. Drop a credible data bomb
  4. Break down the impact

Narrative framework

The Single-Slide Exposé

Narrative framework logic

This framework condenses a full narrative arc into a single, dense visual. It uses a visually arresting hook (indicting familiar products), a bold problem statement, and layers of increasingly specific data to create an immediate, shareable, and authoritative piece of content that feels like an urgent news bulletin.

Topics: Food Politics, Nutrition, Health, CPG

Concepts: Public Service Announcement, News Carousel, Statement Carousel

Formats: Carousel

Elements: Text Overlay, Annotation Overlay, Templated Graphic Layout, Data Visualization Graphic

Account types: Brand, Personal Brand

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