Answering a makeup question visually from @sephora

The video asks the question 'how much powder do you use to set?' via a text overlay and then showcases a montage of different women pouring varying amounts of a loose setting powder into the product's lid.

Creator: @sephora on Instagram

Video format

10 Shot

Video outline

  1. Pose a relatable question
  2. Show varied user answers
  3. Create rhythmic loop

Narrative framework

The Rhythmic Poll

Narrative framework logic

A rapid-fire compilation of different individuals answering the same quantitative or preferential question through a repeated physical action, creating a sense of community consensus and satisfying viewer curiosity.

Topics: Makeup, Cosmetics / Skincare

Concepts: Question Montage, Product Showcase

Formats: 10 Shot

Elements: Text Overlay, Montage Editing, Trending Audio

Account types: Brand, Personal Brand

1,445,001 views