Dramatic story to sell product from @monte
The creator, as the founder of a hair product brand, announces the company is closing down due to opposition from the established 'Big Hair' industry. He details his product's revolutionary benefits, recounts the brand's struggle against its competitors, and then reveals a final, disguised shipment has arrived in the US. He concludes with an urgent call to action for viewers to buy the product before the brand disappears forever.
Creator: @monte on Instagram
Video format
Speaker address
Video outline
- Announce dramatic failure
- Reveal powerful enemy
- Present final secret mission
- Make audience the hero
Narrative framework
The Crisis Gambit
Narrative framework logic
The narrative manufactures a business-ending crisis to create a compelling David vs. Goliath story. It frames the audience as the hero whose immediate action (purchase) is the only thing that can save the underdog protagonist from a powerful, unseen antagonist.
Topics: Brand Marketing, Beauty, Entrepreneurship, Product Launch
Concepts: Brand Manifesto, Product Promo, Origin Story
Formats: Speaker address
Elements: Montage Editing, B-Roll Cutaway, Text Overlay, Prop-based Text Reveal
Account types: Brand, Personal Brand
Transcript excerpt
We are officially closing month down. Tier the last eight months, we have desperately tried to revolutionize the world of hair. By replacing damaging powder, greasy clay, flimsy sea salt with one life changing solution. Washes out with just better, lasts all day. We restyled at a most notice. The issue? Well, Big Hair didn't like it. They tried to block us launching in America, tried to steal our formula, and they even tried to sue us. Well, we aren't quitters, and that's why we need your help. As of today, a plane full of mont disguised with one letter change landed in our warehouse in New York and LA. And if we don't sell out out due to the risk of us bringing it tier, unfortunately, we will be gone. So America, get it while you rank.
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