Making smash burgers start to finish from @seattlehanddoc

A couple demonstrates how to make smash burgers from scratch. They start by dicing and caramelizing a large batch of onions, then prepare a special sauce by mixing the onions with mayonnaise, ketchup, mustard, and freshly grated pickle relish. Next, they form and season ground beef patties, smash them on a hot griddle, cook them with cheese, and toast brioche buns before assembling the final burgers and taking satisfying bites.

Creator: @seattlehanddoc on Instagram

Video format

Vlog

Video outline

  1. Present relatable scenario
  2. Detail elevated process
  3. Assemble final product
  4. Deliver satisfying payoff

Narrative framework

The Aspirational Process Montage

Narrative framework logic

Transforming a common, relatable request into an elevated, aspirational result through a fast-paced, sensory-rich montage that makes the creation process itself the entertainment, culminating in a vicariously satisfying payoff.

Topics: Cooking, Recipes

Concepts: Tutorial / How To, Satisfying Process

Formats: Vlog

Elements: Montage Editing, Trending Audio, Overhead Shot

Account types: Personal Brand

Transcript excerpt

This is how we do. This is how we do it. It's Friday night, and I feel alright tier.

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