Screenshot about supporting local farmers. from @commonsearth

This is an informational post that uses a screenshot of a social media message to advocate for buying produce from local farmers. The message is a response to a recent Cyclospora outbreak, suggesting local produce is safer than produce shipped long distances.

Creator: @commonsearth on Instagram

Video format

Carousel

Video outline

  1. Pose a provocative question.
  2. Reveal a hidden villain.
  3. Introduce the simple hero.
  4. Issue a soft call-to-action.

Narrative framework

The Contrarian Solution

Narrative framework logic

To create a powerful argument by first framing a mainstream choice as a hidden, disgusting problem (the villain), and then presenting a simple, local alternative as the obvious, morally superior solution (the hero).

Topics: Agriculture, Food, Health, Local Business

Concepts: Screenshot Carousel, Public Service Announcement, Statement Carousel

Formats: Carousel

Elements: Text Overlay, Screenshot as Evidence, Color Grading

Account types: Personal Brand, Curator

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