Food shot with engagement question from @zillow

The video shows a close-up shot of a Philly cheesesteak on a griddle being lifted by a spatula, while a text overlay asks viewers for recommendations on which Philadelphia neighborhoods to explore.

Creator: @zillow on Instagram

Video format

One Shot

Video outline

  1. Showcase desirable subject
  2. Pose contextual question
  3. Solicit community expertise

Narrative framework

The Contextual Engagement Prompt

Narrative framework logic

Using a highly desirable and context-rich visual to pose a related, open-ended question that solicits community expertise and drives engagement in the comments.

Topics: Food, Local Travel, Local Culture

Concepts: Location Showcase

Formats: One Shot

Elements: Text Overlay, Trending Audio, Engagement CTA, Overhead Shot

Account types: Brand, Personal Brand

Transcript excerpt

Just want some love. Can you give me give me? I just wanna dance. Can you shimmy shimmy? I just want the dance.

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