Anti-fireworks statement over fireworks photo. from @commonsearth

The photo uses a visually appealing image of fireworks as a backdrop for a bold, contrarian statement: 'Fireworks suck.' It serves as the cover for an informational post (implied to be a carousel by the arrow CTA) that explains the negative impacts of fireworks on the environment, wildlife, and people.

Creator: @commonsearth on Instagram

Video format

Carousel

Video outline

  1. State a contrarian opinion
  2. Promise to explain why
  3. Deliver supporting arguments
  4. Conclude with an alternative

Narrative framework

The Contrarian Hook Framework

Narrative framework logic

To capture attention by presenting a provocative, counter-intuitive opinion on a popular topic, then promising to provide the justification for this claim on subsequent slides, compelling the user to swipe for the explanation.

Topics: Sustainability, Nature & Wildlife, Social Activism, Current Events

Concepts: Public Service Announcement, Hot Take, Statement Carousel

Formats: Carousel

Elements: Text Overlay, Long Exposure Photography, Color Grading

Account types: Brand

312,135 views