Store brand versus name brand from @lidlus

The creator stands in a grocery store's freezer aisle and compares two tubs of mint chip ice cream. She first presents Turkey Hill ice cream, stating its price, and then shows the Lidl store-brand alternative, Gelatelli, highlighting its lower price and larger size to prove it's a better value.

Creator: @lidlus on Instagram

Video format

Show and Tell

Video outline

  1. Pose value-based question
  2. Present standard option & price
  3. Reveal superior alternative
  4. Justify with hidden value

Narrative framework

The Value Proposition Proof

Narrative framework logic

To persuade the audience to choose an alternative product over a mainstream one by presenting a logical, two-tiered argument: first demonstrating a direct cost saving, then revealing a secondary, 'hidden' value benefit (like more quantity) to seal the deal.

Topics: Food, Personal Finance, CPG, Retail

Concepts: Good vs Bad, Buying List

Elements: Text Overlay, B-Roll Cutaway

Account types: Brand, Personal Brand

Transcript excerpt

Why get this when you can get this for yes? Instead of grabbing this turkey hill mint chip ice cream for $3.49, you can go find this Jelly Telly mint chip ice cream for only $3.25. And you're actually getting more ice cream for yes since this one is one and a half quarts. So beat the heat with some good ice cream and get more for less a little.

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