CGI airplane becomes Santa's sleigh from @emirates

The video shows an Emirates airplane on a tarmac being decorated like one of Santa's reindeer, complete with large antlers and a bright red nose. After showing a sleigh being loaded with presents, the plane begins to taxi and then takes off, magically pulling the sleigh full of gifts into the sky.

Creator: @emirates on TikTok

Video format

Cinematic Trailer

Video outline

  1. Present impossible object
  2. Reveal its surprising purpose
  3. Show the object in motion
  4. Deliver a fantastical climax

Narrative framework

The Fantastical Transformation

Narrative framework logic

To present a familiar, real-world object that has been impossibly altered for a fantastical purpose, and then reveal its function through a short, escalating narrative that culminates in a magical climax.

Topics: Aviation, Brand Marketing, Advertising

Concepts: Brand Showcase, Themed Announcement

Formats: Cinematic Trailer

Elements: VFX, 3D Animation, Mood Music

Account types: Brand

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