Celebrity shares old photo album from @iliabeauty

Danielle Haim from the band HAIM reminisces about her beauty evolution by sharing old photographs for an ILIA Beauty campaign. She starts with a story about a beauty mishap, then shows a photo from her 18th birthday to discuss her early makeup choices, and contrasts it with a more recent, refined look from the Grammys, explaining her current preference for natural-looking skin.

Creator: @iliabeauty on TikTok

Video format

Speaker address

Video outline

  1. Share relatable past failure
  2. Contrast past vs. present
  3. Articulate evolved philosophy
  4. Reaffirm authenticity

Narrative framework

The Retrospective Glow-Up

Narrative framework logic

The video leverages personal artifacts (like photos) to create a 'then vs. now' narrative, framing a personal evolution that culminates in a philosophy that aligns with a product or brand.

Topics: Beauty, Cosmetics / Skincare, Celebrity, Nostalgia

Concepts: Storytime, Nostalgia Highlight, Behind The Scenes

Formats: Speaker address

Elements: B-Roll Cutaway, Jump Cut, Title Text Hook

Account types: Brand, Personal Brand

Transcript excerpt

One beauty mishap I remember, there were a few summers where our mom, like, would tell us, put lemon in your hair. It'll lighten it up. Raw. Hi. We're Haim, and we're on set with Ilya today, and I'm Danielle. Okay. My photo from my youth is my eighteenth birthday with my winged eyeliner, but I also have, like, a huge pimple just on my cheek. So cute. I had some blush on. The more recent let me see. Ah, the Grammys. I felt very pretty. Way better than this. The inspo was, like, fresh blush, nothing nothing too heavy. I love my skin to just look super natural, cover up all the pimples and zits, but They're there. They're there. But hopefully, you can't see them.

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