Brand answers a common question from @zillow

The video first shows a woman asking 'Where are all the buyers?' via a text overlay. It then immediately cuts to another woman dancing in front of a Zillow-branded truck at an event, with a text overlay answering 'on Zillow,' positioning the brand as the solution.

Creator: @zillow on Instagram

Video format

One Shot

Video outline

  1. Pose a relatable question
  2. Physically direct to answer
  3. Reveal branded solution

Narrative framework

The Problem-Pointer-Solution

Narrative framework logic

Present a common audience problem as a direct question, use a physical gesture to transition, and reveal the brand/product as the energetic and definitive solution.

Topics: Real Estate, Brand Marketing

Concepts: Brand Showcase, Relatable One Shot

Formats: One Shot

Elements: Text Overlay, Trending Audio

Account types: Brand, Personal Brand

Transcript excerpt

Bracelet trail. Dance

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