Relatable Costco shopping trip story from @kaileydickerson

The creator films her husband walking into Costco, humorously narrating his 'Costco Dad' persona. She then films herself inside the store, complaining that he has wandered off with the cart, leaving her to carry items. The video concludes with a photo revealing that her husband met up with country singer Luke Bryan, and they are shopping together with a full cart.

Creator: @kaileydickerson on TikTok

Video format

Vlog

Video outline

  1. Establish character and setting
  2. Introduce relatable conflict
  3. Deliver surprise payoff

Narrative framework

The Misdirection & Reveal

Narrative framework logic

Establish a common, relatable problem, build minor tension around its consequences, and then resolve it with a surprising and humorous reveal that subverts expectations.

Topics: Lifestyle, Celebrity, Relationships, Family

Concepts: Storytime, Surprise Reveal

Formats: Vlog

Elements: Text Overlay, Voiceover, Montage Editing

Account types: Personal Brand

Transcript excerpt

The man in his natural habitat. Pulling up on that butt ice. Cocko bad meat up. My husband doesn't have a lot of fault. He really does. But one of them is him walking away from the car and just not having me on his radar. No idea.

293,278 views