Astrology meme about Wikipedia rabbit holes from @wikipedia

This is a single-image post designed for engagement, featuring a grainy, black-and-white photo of a person with a wine glass. A text overlay prompts the viewer to discover their 'next Wikipedia rabbit hole' based on their birth month, a popular meme format that leverages personalization and curiosity.

Creator: @wikipedia on Instagram

Video format

Carousel

Video outline

  1. State a personalized premise
  2. Reveal results by category
  3. Deliver individual payoff

Narrative framework

The Personalized Attribute Listicle

Narrative framework logic

This framework hooks the audience by promising a personalized piece of information based on a common, non-negotiable attribute (like birth month or zodiac sign). This creates a powerful curiosity gap, compelling users to swipe through the list to find the slide that applies directly to them.

Topics: Internet Culture, Astrology, Memes

Concepts: Statement Carousel

Formats: Carousel

Elements: Text Overlay, Retro Aesthetic, Intimate Close-Up

Account types: Curator, Brand

701,400 views