Behind the scenes music video from @citizen_theartist

The creator reveals the creative process behind a unique, low-angle cinematic shot by showing how they used a tape measure to lower a phone through a city street grate. The video then transitions into the final product: a promotional teaser for the song 'OVER IT' by Citizen The Artist, featuring a montage of cinematic clips from a subway station with stylized text overlays highlighting the song's lyrics.

Creator: @citizen_theartist on Instagram

Video format

Vlog

Video outline

  1. Pose a visual question
  2. Reveal the immediate result
  3. Reveal the project's identity
  4. Showcase the final product

Narrative framework

The Process-to-Product Reveal

Narrative framework logic

To generate curiosity by showcasing an unconventional 'behind-the-scenes' process, then delivering a satisfying payoff by revealing the polished, high-quality final product that resulted from it.

Topics: Music, Video Production

Concepts: Behind The Scenes, Hype Teaser

Formats: Vlog

Elements: Text Overlay, Color Grading, Montage Editing, Sequential text reveal

Account types: Personal Brand

Transcript excerpt

Okay tier.

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